5.24.2012

national stationery show 2012: a newbie's guide

okay, it's recap time! let me start out by saying that as a first-timer national stationery show, i was SO excited to check out the trade show floor. i knew it would be filled with aisles and aisles of amazing paper, but i had no idea it would take me so long to get through everything! ha.

between taking pictures and chatting with designers and scoping out the pretty cards, i definitely moved slower than anticipated. a day and a half at the show is not enough, people -- it's that good.

even walking into the javitz convention center was thrilling! NSS happens at the same time as surtex and ICFF, so the place is packed with design-y people and there's an air of excitement and anticipation. or maybe that was just me ;)


once inside the show, there are literally acres of booths all full of the latest & greatest in stationery, gifts and beyond. wall full of ribbon? got it. beautifully decorated backdrops? sure, why not. gorgeous paper at every turn? yep, as far as the eye can see.




above: mr boddington's studio booth with amazing paper flowers | smock wrapping paper | linoleum block prints from left field cards | all the ribbon you could ever need from ampelco ribbon company

the best plan of attack i have is this: take note beforehand of the booths you HAVE to see. aim for those first, but prepare to be completely sidetracked a zillion times before finishing that list. wear comfy shoes. give yourself time for adequate perusal of each booth, including friendly chats with the designers and stationers because everyone is so welcoming and kind -- plus, you'll discover unexpected new treasures on every shelf if you look closely. bring snacks for sustenance. come back a second day (or third;) to fill in the gaps or revisit the booths you didn't see enough. collect business cards and press kits. then go home and rest your feet.

below: bunting & turquoise walls in the pistachio press booth | pretty paper decorations throughout the show | chalkboard walls & pretty cards from ecojot




grace bonney from design*sponge wrote something about the convention center being like a casino: no windows, no clocks, just a cavern of never-ending walkways. ha! so accurate. although... i didn't mind being trapped in this one, not one bit.

next up: some of my favorite trends from the show.

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